New Beauty Retouch Camera Takes Perfect Pictures

Japanese electronics manufacturer Panasonic has released a camera that can brush up, clean up and even put makeup on a person’s face.

The camera does everything from whitening your teeth, make your skin glow, to applying powder and removing dark eye circles. For the final touch, it will apply rouge, lipstick and eye shadow.

Panasonic says there has been huge customer demand for a camera like this.

[Akiko Enoki, Panasonic Project Planning Manager]:
"We've focused on the fact that according to some data we've acquired, around 50% of our digital camera clients are not satisfied with the way their faces look in a photograph. So we came up with the idea for the product so that our clients can fix parts that they didn't like about their faces after they have taken their picture."

The camera has already proved to be a hit with Tokyo retailer Bic Camera, who was allowed to sell it a week ahead of the official launch date.

[Hiromi Honma, Sales Representative, Bic Camera]:
"The camera is very popular among people that use pictures in their blogs, or people that are taking just one commemorative photo that they need to be flawless."

Profile picture experts say they are looking forward to this new camera, but add that there are certain tricks of the trade that technology cannot replace.

[Yunkoro, Blogger]:
"If your cheeks look too wide in a photograph, you can place your hands on your cheeks like this so it hides them, and it will have the effect of making your face look much smaller."